It all began in a garage in 1945, as a collaboration between Ruth and Elliot Handler, and Harold “Matt” Matson. They were designers and engineers, whose collective focus on creativity and innovation forever changed how kids play. In the decades since, Mattel® has grown into a leading global toy company and creator of franchises beloved by children and families around the world. A key to Mattel's success has been their ability to lead and respond to popular culture and play a key role in it, creating iconic toys and brands, shaping style and having societal impact.